How Food Retailers Can Use Technology to Help with Natasha's Law Compliance

Natasha's Law food labeling updates

What is Natasha's Law?

Natasha’s Law is a new food allergen law that updates the requirements on pre-packaged food labels to include detailed information about ingredients and allergens.

As of 1 October 2021, UK food retailers are required to provide full ingredient and allergen information on all pre-packed food for direct sale (PPDS). PPDS is food that is packaged before being offered for sale by the same food retailer selling the food to the consumer such as premade sushi, a packaged sandwich, or a salad made earlier in the day. Despite the Natasha's Law deadline, only 2 in 10 retailers are prepared for the mandate.

According to the Department for Environment, Food & Rural Affairs, the Food Standards Agency, and RT Hon Lord Goldsmith, this new allergen law, known as Natasha's Law, will ensure businesses provide transparency to consumers around the food they buy and protect allergy sufferers.

How to Comply with Natasha's Law

PPDS food labels must include the following information:

  • Name of the food
  • Full ingredients list
  • Allergenic ingredients emphasised within the list (i.e. bolded text, underlined text, or text in a different colour)

Grocery Images (9)

The 14 allergens that must be emphasised on food labels using different fonts, styles, or background colours are:

  •  Cereal containing gluten- including wheat, rye, barley, and oats
  • Crustaceans- including prawns, crab, and lobster
  • Eggs
  • Fish
  •  Peanuts
  •  Soybeans
  •  Milk
  • Nuts
  • Celery
  • Mustard
  • Sesame Seeds
  • Sulphur Dioxide and/or sulphites- at levels above 10mg per kilogram or per litre
  • Lupin
  • Molluscs- including squid, mussels, cockles, whelks, and snails

Tech to Help Manage Nutrition and Food Labelling Compliance

As Natasha’s Law takes effect and other allergens are added to the allergen list or other labelling laws are enacted, retailers can utilize technology to help manage these current and future regulations regarding nutrition and food labelling.

ADC’s fresh item management platform, FreshIQ®, allows food retailers to digitally transform their fresh food operations. The platform’s Recipe Management helps identify necessary ingredients and nutritional information and Label Printing supports the design, customization, and compliance of printing fresh food labels.

Recipe Management

With easily accessible data, retailers can build, track, and maintain legally compliant recipes across the organisation. ADC’s Recipe Management solution takes the hassle out of recipe and ingredient management by allowing fresh food retailers to manage recipes in one centralised location while remotely accessing and syncing food ingredient information from a supplier while generating workflows for ingredient and recipe approvals.

Label Printing

For many retailers, making label changes to fit new regulations are not always easy and can be costly. ADC Label Printing connects to in-store label printing devices to ensure data integrity and allows retailers to design their own label layouts quickly and easily. The system’s Label Designer allows businesses to instantly update labels with the latest nutritional requirements. Retailers can easily bold or colour text, use images, or highlight information. This reduces the cost of 3rd party vendors designing labels and makes labels available for use on any certified printer.

Request a demo of FreshIQ to see how Recipe Management and Label Printing can help your business meet nutrition food labelling requirements today.