Euroshop 2020 for the Fresh Food industry


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ADC had the opportunity to attend the No. 1 retail trade fair in the world, Euroshop 2020. With over 2,300 exhibitors from 57 countries and more than 94,000 visitors from 142 countries, this event has become the best source for retailers to learn about new products, trends, and ideas to improve their businesses.

At this event, what I found most interesting were the products and services marketed to fresh food retailers, here's a quick summary of what I found relevant in this area: 

  • Customer store experience is improving significantly: I found several great ideas to motivate consumers to buy in-store versus shopping online through improving the overall customer experience. Companies like INOVSHOP showcased an interactive digital display solution that uses cameras and AI to identify the demographic characteristics of the customer and displayed relevant products and information accordingly. Another variation of this solution used sensors on a shelf to identify which products customers were lifting and displayed the nutritional information relate to it. The use of holographic displays and signage is now a clear trend that that is able to grab customer attention. Eye Systems was a great example of how an affordable device can display any holographic image or message.

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  • Robots are everywhere: In addition to the already well-known little fellows running in the hallways offering information or beverages, some more sophisticated robots are now promising to take care of the more complex customer service tasks. A good example of this was the bar tender robot presented by BHS Systems, which is capable of preparing multiple types of specialty drinks through a kiosk app.

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  • Self-service shaping as the ultimate customer experience: Mobile POS and self service kiosks have been around for a long time, but the new level of integration with payment solutions and mobile application achieved by companies like GK Software and Diebold Nixdorf is what makes an unmanned store a practical reality. Ikea Italy partnered with Diebold Nixdorf to implement an AI-based self-checkout that uses cameras and sensors to identify which dishes are on a customer’s tray. Chinese startup Jian 24 presented a full checkout-free convenience store designed to sell fresh items in high traffic areas using vision recognition and composite sensors to maximize efficiency and prevent theft.

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  • Sustainability is top of mind: Startup tv presented a TV solution that provides live video feeds of animals living conditions to show farmers commitment to animal welfare.
  • Natasha’s Law is driving labeling compliance in the UK and beyond: The tragic death of Natasha Ednan-Laperouse, the teenager who died after suffering an allergic reaction to a pre-made sandwich, triggered the approval of a new law in the UK that will require full disclosure of ingredients and allergens on the labels of all pre-packaged prepared food. The law will come into force by summer 2021, allowing time for companies to adapt to the change. At EuroShop, ADC shared live demonstrations of the FreshIQ platform utilizing its recipe management and labeling solutions to print labels with detailed ingredients and allergens that are compliant with UK’s Natasha’s Law as well as the Nutrition Facts Panel Law in the United States.
The demand for new and innovative fresh food technologies and services is in full swing. EuroShop did an excellent job in showcasing a look to what's ahead with fresh and where the market is headed.  


ADC is proud to mark our 30th year in the industry with the launch of our new FIM platform, FreshIQ showing our longstanding commitment to improving fresh by investing in innovation. ADC has solutions for recipe management, labeling, production planning, inventory/waste management, food traceability, and fresh ordering. If you’d like to see a demo, please contact us today.


Jesus Mathus_Picture

Jesus Mathus
Global Head of Retail Solutions
813.849.1818 ext. 22597