Employee Spotlight | Puja Singh


In this month’s Employee Spotlight, meet Puja Singh. Puja came to ADC with a background in hospitality, tech, and international supply chain logistics. Though she has only been with ADC since the start of the year, she hit the ground running and has already made a huge impact with the ADC partners as our Director of Partnerships.

What are the biggest trends or changes you have seen in the industry since you started working at ADC?

Where to start!? I am seeing trends that are shaping curbside and delivery with “smart” ways to manage the workforce and automation in micro-fulfillment centers as well as testing out drones for delivery! I also see a plethora of third-party apps trying to take a piece of the grocery fulfillment pie, and if the giants do not want to invest in building from the ground up, they are gobbling up smaller players – I do not see this calming down anytime soon.

What do you feel is the most important challenge facing your customers?

In my short time here, I have seen a challenge for grocers to bring their presence online in a way that they have visibility into their own customer data, the need for insights and intelligence into their customers buying patterns is threatened by outsourcing their fulfillment; the challenge is bringing this in-house. The pandemic has made the industry move at breakneck speed with regards to online fulfillment, and there has been panic and urgency amongst grocers to implement fulfillment solutions fast – I think this change is going to continue for the next 18-24 months at least, but the challenge is that customers must find the right stack for their BOPIS and delivery operations.

How are you hoping to make an impact with our clients?

With my role in Partnerships, my client facetime is limited, but I do want our clients to understand the scope of what ADC can do for them in being their one-stop app for in-store operations. Not only that… I want to help our clients see that we are ahead of the game and working with them for in-store solutions!

Which Fresh Item Do You Have the Biggest Appetite For?

Mangoes! On their own, as pulp, in a smoothie, with ice cream, in a salad – versatile and tasty, my favorite variety is the Alphonso!

The ADC Employee Spotlight blog is a series meant to highlight the amazing individuals behind our Store Ops platforms. We have some impressive employees in our ranks: from industry influencers to award winners. The Employee Spotlight series aims to highlight the talented individuals who work at ADC.