ADC Announces Appointment of COO & SVP Product

Industry leader, Steve Paro will provide strategic leadership as the company eyes total store ops growth opportunities.


TAMPA, Fla. (February 23, 2021)Following Applied Data Corporation’s (ADC) recent acquisition of eCommerce fulfillment provider, ShopperKit, ADC today announced that Steve Paro has been appointed as the company’s new Chief Operating Officer (COO) and Senior Vice President of Product (SVP Product). Paro will support CEO Shamus Hines in executing the company’s strategy and vision to become the leading provider of store operations tools for inventory ordering, production, and fulfillment.

Paro joined ADC during the ShopperKit acquisition bringing with him more than two decades of enterprise technology delivery experience. He has held numerous executive and operational leadership roles, most recently as ShopperKit CTO and Managing Partner of VelocityChain. At ADC, Paro will be crucial in developing the company’s strategic roadmap which includes the development of the omnichannel services fulfillment platform and the integration between ShopperKit and ADC’s Fresh Item Management platform, FreshIQ®.

“Steve is a product veteran who is uniquely qualified to expand our total store ops platform capabilities and successfully integrate FreshIQ and ShopperKit to provide a truly unified platform,” said Hines. “This announcement is a testament to the breadth of industry knowledge and commitment to customers that Steve displayed with ShopperKit and VelocityChain. I look forward to seeing him execute on our mission.”

As part of the company’s continued investment in product development and customer success, Paro will also oversee ADC’s customer success, implementation, and customer support teams, where his long history in project management and unique track record of successfully delivering innovative and efficient supply chain technology solutions for his customers will be leveraged.

“As the grocery industry stepped up to the challenges thrown its way over the last year, I’m proud of the involvement our products had in solving those challenges. I look forward to increasing the value we deliver across both platforms,” states Paro. “I am committed to delivering unmatched experiences to our customers and driving growth at scale as the industry continues to evolve.”

About Applied Data Corporation

For more than 30 years, ADC has been a food technology innovator. Our platforms, FreshIQ® and ShopperKit, offer retailers an omnichannel approach to total store operations. FreshIQ allows retailers to effectively plan, prepare, analyze, and deliver the fresh food items shoppers want. The ShopperKit platform enables in-store order fulfillment for retailers to receive, prioritize, and process orders from their online counterparts allowing grocers to offer in-store pickup or delivery services to their online customers. ADC’s products are deployed globally in more than 120 grocery and convenience store chains and 20,000 locations. Visit to learn more.