It’s that time of year: Temperatures are dropping, cheer is rising, and consumers are ready to spend! The National Retail Federation (NRF) assures considerable momentum headed into the holidays, projecting November/December sales up 8.5% to 10.5% from 2020—a fairly significant increase from average gain of about 4.4% over the past five years. Retailers now find themselves faced with the yearly joy—and challenge—of a high-volume holiday season. Given the tumultuous nature of another pandemic year, 2021 holidays are sure to bring yet another set of unique concerns and opportunities.
The COVID-19 pandemic continues to cause seismic shifts in the way consumers shop. Labor shortages, significant changes to omnichannel, and a steady return to in-person shopping all affect the way grocers make plans for holiday success. After nearly two years of persisting pandemic effects, the positive onset of vaccinations will see more holiday gatherings—meaning more food, more gifts, more spending.
So the season promises high volume online spending alongside demand for convenient and reliable delivery and click-and-go options—all while assuring the experience is safe, sanitary, and orderly for both employees and customers.
How can retailers prepare? By honing in on:
- Loss Prevention & Asset Protection
- Customer Service & Consumer Satisfaction
- Omnichannel Efficiency
Want to learn more? Make the 2021 holiday season cheery for consumer and retailer alike. Download ADC ebook 2021 Holiday Season Retail Preparation Guide today: